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The acronym SMTP stands for Simple Mail Transfer Protocol, the procedure behind the email flow on the internet.<\/p>\n
What happens when you send out an email? The process of email delivery is actually quite similar to classical mail: an organized system takes care of your envelope and through a series of steps it drops it off to your recipient. In this process, the SMTP server is simply a computer running SMTP, and which acts more or less like the postman. Once the messages have been picked up they are sent to this server, which takes care of concretely delivering emails to their recipients.[\/vc_column_text][vc_single_image image=”13500″][vc_column_text]<\/p>\n
It must be underlined, though, that the SMTP servers used when you send your \u201cnormal emails\u201d \u2013 e.g. the ones associated to providers like Hotmail, Gmail and Yahoo Mail \u2013 are\u00a0shared among users<\/strong>\u00a0and they are based on non-dedicated IPs. Which means that you could end up to rely on an IP that is also used by a spammer: a fact that will negatively affect the correct delivery of your messages. Also, common providers establish some\u00a0strict limits<\/strong>\u00a0on the number of emails you can send (e.g. Yahoo\u2019s restriction is 100 email per hour).<\/p>\n That is why, if you plan to send a\u00a0massmail<\/strong>\u00a0or set up an\u00a0email campaign<\/strong>\u00a0we recommend to use a\u00a0professional outgoing email service<\/strong>\u00a0like\u00a0turboSMTP<\/a>, which guarantees a controlled IP and avoids all the aforementioned problems.<\/p>\n